I am having an email exchange with a marketing consultant I really care for, and she writes:<\/p>\n
\nMy target audience is really Directors and VPs of mktg at large technology companies. I’m not sure these folks are going to find me because I have a blog.<\/em><\/p>\n<\/blockquote>\n
My response was: Only if they use the internet to find you… \ud83d\ude42<\/p>\n
I feel like I am trying to explain the use of fire.<\/p>\n
See my earlier posts:
The quest for fire<\/a>
Explaining Blogs – lighting candles in the wind.<\/a><\/p>\nI am more convinced every day that I need to gather up the blogging examples I have collected and package them into a small book with large print, simple diagrams, tables and quotes. It probably should be titled, Blogs are your Future<\/em><\/strong><\/span>.<\/p>\n
I wouldn’t sell it, because the people that need it already have a solution (media buys and websites). I would print it and give it away, if necessary, to save myself from sending the same emails, over and over.<\/p>\n
Why is the blogosphere so hard to explain?
What is your solution, when friends are pursuing 20th century solutions?<\/p>\n","protected":false},"excerpt":{"rendered":"I am having an email exchange with a marketing consultant I really care for, and she writes: My target audience is really Directors and VPs of mktg at large technology companies. I’m not sure these folks are going to find … Continue reading