{"id":1097,"date":"2005-03-02T01:00:00","date_gmt":"2005-03-02T06:00:00","guid":{"rendered":"http:\/\/example.org\/the_writerpubli"},"modified":"2005-03-02T01:00:00","modified_gmt":"2005-03-02T06:00:00","slug":"the_writerpubli-8","status":"publish","type":"post","link":"http:\/\/makingripples.com\/?p=1097","title":{"rendered":"The writer\/publisher &#8211; part 6"},"content":{"rendered":"<p>The pressure is on. I have to get this book printed.<\/p>\n<p>There are close to 5000 people reading downloaded copies of <em>Danger Quicksand &#8211; Have A Nice Day<\/em> and some of them have asked, &quot;Is it is available on Amazon yet?&quot;<\/p>\n<p>Gretchen&#8217;s friend in the self-publishing business was incredulous when she found out I was giving away free downloads. Her voice practically squeaked when she said, &quot;You&#8217;re not billing them for the downloads?&quot;<\/p>\n<p>There are few role models to follow in this&nbsp; rapidly changing self-publishing landscape, so I have to make it up as I go along. Since I am blogging as I go, you are getting a first-hand view of what it is like to break new ground as a self-publisher.<\/p>\n<p>I am trying to apply good business practices to a situation that has never existed before, so I may make mistakes, but you should be the first to hear about them. <\/p>\n<p>Meanwhile, you can read this with your morning coffee and be thankful that I&#8217;m doing this first. When you publish your book, you&#8217;ll know exactly what to avoid.<\/p>\n<p>First of all, let&#8217;s deal with the matter of allowing free downloads. <\/p>\n<p>I think this was the best investment I could have made. <\/p>\n<p>How much would I have to spend as an unknown author to get my very first book read and discussed by 5000 people <em>before it was printed<\/em>? Care to pick a number? <\/p>\n<p>If I had only one book to write and this was my only chance to<br \/>\npublish, I might be concerned that some might read the free e-book and<br \/>\nwouldn&#8217;t buy the paperback edition. I don&#8217;t think a free e-book is a<br \/>\nproblem, I consider it the best solution for introducing a first book.<\/p>\n<p>There are thousands of people in the corporate trenches who need the<br \/>\ndata this book provides and they needed the information yesterday, so a<br \/>\nfree e-book is an attractive introductory offer.<\/p>\n<p> However, they will need a paperback version of the book as a<br \/>\nreference next year and the year after that, because they will run into<br \/>\ncareer challenging situations again and again.<\/p>\n<p>I am taking a chance that some fraction of the people reading the<br \/>\ndownloads will want a smart-looking paperback they can refer to or give<br \/>\nto friends who are having a hard time at work. <\/p>\n<p>The feedback I am getting from readers seems to indicate that I will<br \/>\nhave some orders to fill when the paperback is available. We will just<br \/>\nhave to see how many&#8230;and you will be able to observe my results and<br \/>\ndetermine whether you should risk following a similar path.<\/p>\n<p>Meanwhile, back at the ranch, the printer selection is almost over.<br \/>\nI am down to three contenders and could go with any one of them without<br \/>\nregrets. All three have sent me sample books that match the look I want<br \/>\nto achieve with this first book: A perfect bound, glossy 12pt laminated<br \/>\ncover over 60# white text stock. <\/p>\n<p>The last hurdle is to call the references they have given me and see<br \/>\nwhich printer will give me the service and support I need. If all goes<br \/>\nwell, I should have a printer selected within 24 hours. <\/p>\n<p>Then I prepare the final files for the text and covers and send them<br \/>\noff. Since I&#8217;ve not done that before, I expect that I will have a few<br \/>\nchallenges to overcome before the book is on the press and running. My<br \/>\nchoice of printer will be heavily influenced by the amount of support<br \/>\nthey provide to first-time publishers.<\/p>\n<p>Stay tuned for further developments&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pressure is on. I have to get this book printed.<\/p>\n<p>There are close to 5000 people reading downloaded copies of <em>Danger Quicksand &#8211; Have A Nice Day<\/em> and some of them have asked, &quot;Is it is available on Amazon yet?&quot;<\/p>\n<p>Gretchen&#8217;s friend in the self-publishing business was incredulous when she found out I was giving away free downloads. Her voice practically squeaked when she said, &quot;You&#8217;re not billing them for the downloads?&quot;<\/p>\n<p>There are few role models to follow in this&nbsp; rapidly changing self-publishing landscape, so I have to make it up as I go along. Since I am blogging as I go, you are getting a first-hand view of what it is like to break new ground as a self-publisher.<\/p>\n<p>I am trying to apply good business practices to a situation that has never existed before, so I may make mistakes, but you should be the first to hear about them. <\/p>\n<p>Meanwhile, you can read this with your morning coffee and be thankful that I&#8217;m doing this first. When you publish your book, you&#8217;ll know exactly what to avoid.<\/p>\n<p>First of all, let&#8217;s deal with the matter of allowing free downloads. <\/p>\n<p> <a href=\"http:\/\/makingripples.com\/?p=1097\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[1823],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3R4iK-hH","_links":{"self":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/1097"}],"collection":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1097"}],"version-history":[{"count":0,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/1097\/revisions"}],"wp:attachment":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1097"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}