It is easy to make something complicated. All it takes is a lack of confront. To cut through the clutter and grasp the core issues of something takes an ability to confront everything about the matter and assign importances appropriately. <\/p>\n
Not too many people have that ability. Byron Alvey<\/a> does. He distilled the essence of the entire Blog Business Summit<\/a> in Seattle down to fifteen simple words.<\/p>\n The summit was billed as: Blog Business Summit: publish and prosper, which was an entirely logical approach. A lot of talented people attended and spoke of many things: ships, and shoes, and sealing wax, and cabbages…etc. <\/p>\n Byron’s genius was to capture the days of discussion on marketing with blogs in one memorable, and accurate statement:<\/p>\n With apologies to blog books that have been published, being pitched, or otherwise in progress, here\u2019s how to market with a blog in 15 words or less:<\/em><\/p>\n<\/blockquote>\n You blog, other blogs link to your blog, you link back, and Google loves that. <\/strong><\/em><\/p>\n<\/blockquote>\n I agree completely. There are a million ways one can try to game the system, but writing things you care about which others find useful is a sure way to generate lots of interest over time. I wrote a comment to his post which I am reposting here:<\/p>\n The essential simplicity of this statement makes it hard to grasp for many people, so there will be a market for approximately 372 books on Blogging Protocol, Blogging Do\u2019s and Don\u2019ts, How-to-Blog books, When-to-Blog books, Should You Blog books, and Why Blogs are a Waste of Time Books.<\/p>\n Meanwhile, those of us who grasp the significance and raw power implicit in those fifteen words will be blogging away as though our financial futures depend on it.<\/p>\n It does.<\/p>\n<\/p>\n non-zero-sum publishing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" It is easy to make something complicated. All it takes is a lack of confront. To cut through the clutter and grasp the core issues of something takes an ability to confront everything about the matter and assign importances appropriately. … Continue reading \n
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