{"id":1779,"date":"2015-07-25T09:00:55","date_gmt":"2015-07-25T13:00:55","guid":{"rendered":"http:\/\/makingripples.com\/?p=1779"},"modified":"2015-07-25T09:04:29","modified_gmt":"2015-07-25T13:04:29","slug":"marketing-basics-for-the-self-employed","status":"publish","type":"post","link":"http:\/\/makingripples.com\/?p=1779","title":{"rendered":"Marketing Basics For the Self-Employed"},"content":{"rendered":"<p><a href=\"http:\/\/makingripples.com\/wp-content\/uploads\/2015\/07\/unnamed.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-1780\" src=\"http:\/\/makingripples.com\/wp-content\/uploads\/2015\/07\/unnamed.jpg\" alt=\"unnamed\" width=\"852\" height=\"669\" srcset=\"http:\/\/makingripples.com\/wp-content\/uploads\/2015\/07\/unnamed.jpg 852w, http:\/\/makingripples.com\/wp-content\/uploads\/2015\/07\/unnamed-300x235.jpg 300w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/a>Some very wise words from one of my favorite marketing people, <a href=\"http:\/\/www.gapingvoidart.com\/\" target=\"_blank\">Hugh MacLeod<\/a><\/p>\n<p style=\"padding-left: 30px;\">If you believe your own message, it&#8217;s easy.<\/p>\n<p style=\"padding-left: 30px;\">If you don&#8217;t, you&#8217;re screwed.<\/p>\n<p style=\"padding-left: 30px;\">It&#8217;s not about the product.<\/p>\n<p style=\"padding-left: 30px;\">It was never about the product.<\/p>\n<p style=\"padding-left: 30px;\">Good marketing is just sharing something meaningful with the right person.<\/p>\n<p style=\"padding-left: 30px;\">The rest will take care of itself.<\/p>\n<p style=\"padding-left: 30px;\">This is the modern sale.<\/p>\n<p style=\"padding-left: 30px;\">This is marketing, as it should be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some very wise words from one of my favorite marketing people, Hugh MacLeod If you believe your own message, it&#8217;s easy. If you don&#8217;t, you&#8217;re screwed. It&#8217;s not about the product. It was never about the product. Good marketing is &hellip; <a href=\"http:\/\/makingripples.com\/?p=1779\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[1804],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3R4iK-sH","_links":{"self":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/1779"}],"collection":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1779"}],"version-history":[{"count":3,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/1779\/revisions"}],"predecessor-version":[{"id":1783,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/1779\/revisions\/1783"}],"wp:attachment":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}