{"id":426,"date":"2008-01-07T08:41:10","date_gmt":"2008-01-07T13:41:10","guid":{"rendered":"http:\/\/example.org\/generating-inco"},"modified":"2008-01-07T08:41:10","modified_gmt":"2008-01-07T13:41:10","slug":"generating-inco","status":"publish","type":"post","link":"http:\/\/makingripples.com\/?p=426","title":{"rendered":"Generating income from your artistic efforts"},"content":{"rendered":"<p>(I am going to be quite busy for the next few days and will not be able to post new articles, so I am reprinting this post from October 2006 for those of you who would like to increase your post-corporate income)<\/p>\n<div class=\"entry-content\">\n<div class=\"entry-body\">\n<p><img decoding=\"async\" border=\"0\" alt=\"Heron by Jayn Avery\" title=\"Heron by Jayn Avery\" src=\"http:\/\/ripples.typepad.com\/photos\/uncategorized\/heronjaynavery.jpg\" style=\"margin: 0px 0px 5px 5px; float: right; width: 200px; height: 311px;\" \/>Generating<br \/>\nincome from your artistic efforts is the first step towards supporting<br \/>\nyourself. It is entirely different from technical expertise. Read on<br \/>\nonly if you like getting paid for your efforts.<\/p>\n<p> Generating income as an artist may be more difficult than<br \/>\ngenerating income as a business person because the answers to the<br \/>\nfollowing questions can be harder to answer:<\/p>\n<p><strong><em>What need does your product satisfy?<\/em><\/strong><\/p>\n<p><strong><em>Who has that need?<\/em><\/strong><\/p>\n<p><strong><em>What are they willing to pay to satisfy that need?<\/em><\/strong><\/p>\n<p>Like it or not, your chances of creating a viable career in the arts<br \/>\nor any other form of business depends on how accurately you can answer<br \/>\nthese questions.<\/p>\n<p>Before you throw up your hands and say, &quot;He&#8217;s trying to apply<br \/>\nbusiness logic to art and it won&#8217;t work!&quot; consider that every buying<br \/>\ntransaction involves satisfaction of a need. People buy books, hand<br \/>\ncrafted articles, and paintings because they want to be entertained,<br \/>\namused, enthralled, or validated. They also buy them for countless<br \/>\nother reasons.<\/p>\n<p><a href=\"http:\/\/ripples.typepad.com\/photos\/uncategorized\/rooster.jpg\" onclick=\"window.open(this.href, '_blank', 'width=250,height=288,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false\"><img decoding=\"async\" loading=\"lazy\" width=\"100\" height=\"115\" border=\"0\" alt=\"Rooster\" title=\"Rooster by Brad Smith\" src=\"http:\/\/www.making-ripples.com\/images\/rooster.jpg\" style=\"margin: 0px 5px 5px 0px; float: left;\" \/><\/a><br \/>\nGenerating income involves a customer exchanging money for something<br \/>\nyou provide. Trust me, it is a good thing and will do great things for<br \/>\nyour self esteem. It will also make others happy, which is always a<br \/>\ngood thing.<\/p>\n<p><a href=\"http:\/\/ripples.typepad.com\/photos\/uncategorized\/jewel_case.jpg\" onclick=\"window.open(this.href, '_blank', 'width=250,height=254,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false\"><img decoding=\"async\" loading=\"lazy\" width=\"100\" height=\"101\" border=\"0\" alt=\"Jewel Case by Don George\" title=\"Jewel Case by Don George\" src=\"http:\/\/www.making-ripples.com\/images\/jewel_case.jpg\" style=\"margin: 0px 0px 5px 5px; float: right;\" \/><\/a><br \/>\nIf you put attention on satisfying a need, you are putting your<br \/>\nattention where it belongs, which is on a future customer and what this<br \/>\ncustomer needs, wants and is willing to pay for. You are already<br \/>\nthinking of your creation as part of a communication. It works like<br \/>\nthis:<\/p>\n<blockquote>\n<p>(1)You create a work with a message, <br \/>(2) A potential customer recognizes the message, <br \/>(3) and admires it enough to purchase your work. <br \/>(4) You are validated by the acknowledgement and set about creating more work.<\/p>\n<\/blockquote>\n<p><a href=\"http:\/\/ripples.typepad.com\/photos\/uncategorized\/polymer_clay_pendant.jpg\" onclick=\"window.open(this.href, '_blank', 'width=200,height=499,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false\"><img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"374\" border=\"0\" alt=\"Polymer_clay_pendant\" title=\"Pendant by Teri Walters\" src=\"http:\/\/www.making-ripples.com\/images\/polymer_clay_pendant.jpg\" style=\"margin: 0px 10px 5px 0px; float: left;\" \/><\/a><br \/>\nNow, you don&#8217;t have to consider a future customer while creating your<br \/>\nart but ignoring customers is a certain route to nonviability as a<br \/>\nbusinessman or as an artist.<\/p>\n<p>Here is a way to turn the first three questions inside out. Try asking yourself these two questions instead: <\/p>\n<blockquote>\n<p><strong><em>What problem do people have that I can solve?<\/p>\n<p><\/em><\/strong><\/p>\n<p><strong><em>How can I solve it for what they are willing to pay?<\/em><\/strong><\/p>\n<\/blockquote>\n<p>\nThere are at least a thousand ways to exhibit your creativity. Doesn&#8217;t<br \/>\nit make sense to choose a few ways that people are willing to exchange<br \/>\nmoney for?<\/p>\n<p>If you would like to have people validate your creativity with cold,<br \/>\nhard cash which you can exchange for food, housing and trinkets, try<br \/>\nworking through these questions until you come up with answers that<br \/>\nmake sense to you.<\/p>\n<p><img decoding=\"async\" border=\"0\" alt=\"Gibbywaitzkin\" title=\"Handmade paper creation by Gibby Waitzkin\" src=\"http:\/\/ripples.typepad.com\/photos\/uncategorized\/gibbywaitzkin.jpg\" style=\"margin: 0px 0px 5px 5px; float: right; width: 203px; height: 270px;\" \/>If it seems too difficult, leave comments and let&#8217;s see what others can suggest.<\/p>\n<p>Here&#8217;s to your success!<\/p>\n<p>(All of the items pictured are produced by artist\/members of the<br \/>\nJacksonville&nbsp; Center in Floyd, VA.&nbsp; Examples of their work are on<br \/>\ndisplay in the Retail Shop or the Hayloft Gallery.)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>(I am going to be quite busy for the next few days and will not be able to post new articles, so I am reprinting this post from October 2006 for those of you who would like to increase your &hellip; <a href=\"http:\/\/makingripples.com\/?p=426\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[1762],"tags":[1169,912,14,1167,314,1170,1168],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3R4iK-6S","_links":{"self":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/426"}],"collection":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=426"}],"version-history":[{"count":0,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/426\/revisions"}],"wp:attachment":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}