One of the most positive things about starting a business in a small town is that word-of-mouth advertising is like "being on Oprah" anywhere else in the world. <\/p>\n
Within days of making my first move to create a custom framing business, I had people coming to me with news of equipment and supplies I could pick up and businesses I could buy. Even more would come and tell me that they had framing they needed to get done as soon as I had my shop set up.<\/p>\n
This small town network helped in other ways too. Someone told me about a local merchants special being run this week in the local paper where I could get a full color ad for the price of a black and white ad. I scrambled around this morning and managed to create this ad<\/a> just in time to make the ad deadline.<\/p>\n People have been asking me about this "conservation framing" I have been talking about so I roused myself to finish a brochure<\/a> last night which explains what conservation framing is and why it is a good investment for your original art and keepsakes. Basically it is a framing process that protects your art against deterioration and environmental damage.<\/p>\n One of the first people who picked up the brochure today went home and looked at her framed artwork and discovered dead mosquitoes inside the glass of the picture frame! <\/p>\n She will be one of my first repair customers. Educational advertising works.<\/p>\n Since custom framing with archival materials is not a commodity product or service, I need to spend more time explaining what it is and why it is needed in my ads and in my literature than in selling.<\/p>\n I also need to use the word-of-mouth channel to spread the idea that a few dollars spent preserving art and keepsakes will pay huge dividends in terms of peace of mind. There is nothing so disappointing as to see a valued diploma or keepsake piece of art turning yellow around the edges. We resist personal aging as best we can and it is a shock to see our possessions aging unnecessarily before our eyes.<\/p>\n Those of you who are running a company singlehandedly, can appreciate that I had to put the framing on hold temporarily while I caught up on the promotional activity of the past two days. This weekend will give me some time to catch up with orders.<\/p>\n UPDATE: I finally got my act together and put up a website for Floyd Custom Framing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" One of the most positive things about starting a business in a small town is that word-of-mouth advertising is like "being on Oprah" anywhere else in the world. Within days of making my first move to create a custom framing … Continue reading
![this ad<\/a> just in time to make the ad deadline.<\/p>\nPeople have been asking me about this "conservation framing" I have been talking about so I roused myself to finish a brochure<\/a> last night which explains what conservation framing is and why it is a good investment for your original art and keepsakes. Basically it is a framing process that protects your art against deterioration and environmental damage.<\/p>\nOne of the first people who picked up the brochure today went home and looked at her framed artwork and discovered dead mosquitoes inside the glass of the picture frame! <\/p>\nShe will be one of my first repair customers. Educational advertising works.<\/p>\nSince custom framing with archival materials is not a commodity product or service, I need to spend more time explaining what it is and why it is needed in my ads and in my literature than in selling.<\/p>\nI also need to use the word-of-mouth channel to spread the idea that a few dollars spent preserving art and keepsakes will pay huge dividends in terms of peace of mind. There is nothing so disappointing as to see a valued diploma or keepsake piece of art turning yellow around the edges. We resist personal aging as best we can and it is a shock to see our possessions aging unnecessarily before our eyes.<\/p>\nThose of you who are running a company singlehandedly, can appreciate that I had to put the framing on hold temporarily while I caught up on the promotional activity of the past two days. This weekend will give me some time to catch up with orders.<\/p>\nUPDATE: I finally got my act together and put up a website for Floyd Custom Framing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"One of the most positive things about starting a business in a small town is that word-of-mouth advertising is like "being on Oprah" anywhere else in the world. Within days of making my first move to create a custom framing … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[1804,1762,1792],"tags":[1318,1320,1319,575,1317,558],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3R4iK-7J","_links":{"self":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/479"}],"collection":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=479"}],"version-history":[{"count":0,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/479\/revisions"}],"wp:attachment":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"http:\/\/ripples.typepad.com\/ripples\/images\/First-ad-web.jpg\"){kind=link}