{"id":585,"date":"2007-03-09T22:41:00","date_gmt":"2007-03-10T03:41:00","guid":{"rendered":"http:\/\/example.org\/how_much_websit_2"},"modified":"2007-03-09T22:41:00","modified_gmt":"2007-03-10T03:41:00","slug":"how_much_websit_2","status":"publish","type":"post","link":"http:\/\/makingripples.com\/?p=585","title":{"rendered":"How much website do you need? – part 3"},"content":{"rendered":"

If this is the first time you have seen this topic, I suggest you might want to read part 1<\/a> and Part 2<\/a> first. This is a series of articles on getting results, not about convincing you to set up a website. <\/p>\n

Do you need a website?<\/em><\/strong><\/span><\/p>\n

Maybe you don’t need a website at all. Just because everyone else you know has a website, doesn’t mean that your business needs one.<\/p>\n

Here is a simple test. Where do your customers find out about things they haven’t bought before? What are the top three ways they find out about products like yours?<\/p>\n

You say you have no idea? You might want to get busy and find out. If your customers do not use the Internet, you might be better off promoting yourself using alternative methods, like bus benches, or little ads in magazines, or ads in the local Pennysaver.<\/p>\n

On the other hand, some of your top customers may be using the Internet to find other services and products in your geographic area and you should know why.<\/p>\n

If you live in an area where new people are moving in at a good rate, the chances are that internet access is generally available and new people are notorious for searching on the Web for all sorts of services and supplies. <\/p>\n

If you have an Internet presence, you get the first shot at these new people, sometimes even before they arrive. If you would like to learn more, continue reading.<\/p>\n

Long before Gretchen and I moved to Floyd, Virginia, I scoured the Internet for modular home
\ncompanies, general contractors, electricians, and plumbers in the Floyd
\nCounty area. There was not much to be seen in Floyd, but a good deal of
\nactivity in the surrounding counties.<\/p>\n

\nWe had to wait until we established a beachhead at one of the local
\nB&Bs and gained the confidence of the owner who directed us to the
\ncontractors and companies she felt were a good value.<\/p>\n

\nOn the other hand, local businesses, like B&Bs, which depend on tourist business
\ngenerally had a website because they realized that most tourists plan
\ntheir vacation with information they glean from the Internet. An Internet presence is one way to establish credibility long before your prospective customer visits your shop.<\/p>\n

When
\ntourists come to town, the smart businessman wants to make sure that
\nthe tourists already know what his store or restaurant has to offer.<\/p>\n

\nNow, if you sell fresh produce from a stand on Main Street, you
\nprobably do not need a website unless you are a year-round phenomenon
\nand tourist attraction. There are exceptions to every rule, but
\ngenerally if your customers routinely shop and do research on the
\nInternet, you should consider an Internet site that complements your
\nproduct or service offering.<\/p>\n

\nIf you don’t have this data at your fingertips, I strongly suggest that
\nyou start asking your customers how they look for products and services
\nlike yours. Don’t make a Federal case out of it. Just slip it into the
\nconversation and see what happens.<\/p>\n

\nIn the wide world of professional marketing, this is called surveying.
\nMost companies do not do it and if they do, usually ignore the results
\nif they don’t agree with management’s preconceived ideas. As a small
\nbusiness owner, you can ask the questions and give yourself absolutely
\ninvaluable information with very little effort.<\/p>\n

\nIn the next article, I promise that I will discuss some options for
\nkeeping your site fresh and interesting, without spending a fortune on
\nit.<\/p>\n

UPDATE: There are four parts to this article:  Part 1<\/a>, Part 2<\/a>, Part 3<\/a>, and Part 4<\/a>.<\/p>\n

UPDATE 2: Since I began this series of posts, I have begun providing webhosting<\/a>
\nservices as well as website design for several clients. If you are an
\nartisan or a startup business in SW Virginia and you are looking for a
\nsite design that is customer-centered, I might be able to help you out.
\nSend me an email<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If this is the first time you have seen this topic, I suggest you might want to read part 1<\/a> and Part 2<\/a> first. This is a series of articles on getting results, not about convincing you to set up a website. <\/p>\n

Do you need a website?<\/em><\/strong><\/span><\/p>\n

Maybe you don’t need a website at all. Just because everyone else you know has a website, doesn’t mean that your business needs one.<\/p>\n

Here is a simple test. Where do your customers find out about things they haven’t bought before? What are the top three ways they find out about products like yours?<\/p>\n

You say you have no idea? You might want to get busy and find out. If your customers do not use the Internet, you might be better off promoting yourself using alternative methods, like bus benches, or little ads in magazines, or ads in the local Pennysaver.<\/p>\n

On the other hand, some of your top customers may be using the Internet to find other services and products in your geographic area and you should know why.<\/p>\n

If you live in an area where new people are moving in at a good rate, the chances are that internet access is generally available and new people are notorious for searching on the Web for all sorts of services and supplies. <\/p>\n

If you have an Internet presence, you get the first shot at these new people, sometimes even before they arrive. If you would like to learn more, continue reading.<\/p>\n

Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[1804,1805],"tags":[1681,1680,1678,1679],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3R4iK-9r","_links":{"self":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/585"}],"collection":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=585"}],"version-history":[{"count":0,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/585\/revisions"}],"wp:attachment":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}