{"id":745,"date":"2006-05-05T09:57:05","date_gmt":"2006-05-05T13:57:05","guid":{"rendered":"http:\/\/example.org\/another_argumen"},"modified":"2006-05-05T09:57:05","modified_gmt":"2006-05-05T13:57:05","slug":"another_argumen","status":"publish","type":"post","link":"http:\/\/makingripples.com\/?p=745","title":{"rendered":"Another argument for self-publishing"},"content":{"rendered":"

Chris Anderson<\/a>, editor-in-chief of Wired Magazine. wrote The Long Tail, a brilliant article which first appeared in Wired in October 2004 and will become a book, published by Hyperion, on July 11, 2006.<\/p>\n

The concept was elegantly captured by this graphic:
\"Conceptual\"<\/a>\n<\/p>\n

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. …In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.<\/p>\n

\"Cover_1_1\"<\/a>
\nChris has been developing the concept on his blog<\/a> and now is ready to publish his work as a book. <\/p>\n

Because the publisher feels that the above long tail graphic will be off-putting to prospective readers, they have come up with a cover graphic which is non-offensive, non-challenging, and non-informative!<\/em><\/p>\n

Does anyone else feel that the use of an enter button is trite, banal, and utterly clueless?<\/p>\n

I question what this publisher adds to the project except for possible distribution assistance. I think this cover will not attract any new readers and will make the book a much harder sell than one with the original graphic.<\/p>\n

Read the whole story of the cover<\/a> with comments from readers who have been following the long tail story from the beginning.<\/p>\n

Those of you who are self-publishing can add this to your list of questions to ask yourself. Does the cover communicate my ideas to the people I want to reach?<\/p>\n

Look at this cover and judge for yourself. The text is fine, but the graphic is aimed at a knee-high culture which probably thinks the long tail is something you order to go.<\/p>\n

Tag: The Long tail<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chris Anderson, editor-in-chief of Wired Magazine. wrote The Long Tail, a brilliant article which first appeared in Wired in October 2004 and will become a book, published by Hyperion, on July 11, 2006. The concept was elegantly captured by this … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[1828,1823],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3R4iK-c1","_links":{"self":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/745"}],"collection":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=745"}],"version-history":[{"count":0,"href":"http:\/\/makingripples.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions"}],"wp:attachment":[{"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/makingripples.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}