What must be really frustrating
\nfor the two or three people who took issue with Henry Copeland’s fast-track
\nmethodology is that they were voicing valid concerns!<\/p>\n
A logo design that will not scale without serious degradation or
\ndoes not suit some particular medium is a big problem! What they seemed
\nto have overlooked is that Henry got 30 finalists in a matter of weeks!
\nIf he had gone the traditional route, they would still be in the middle
\nof hammering out an agenda for the first meeting.<\/p>\n
Here is the shortlist<\/a> of logos that Henry and the BlogAds staff feels will work for them.<\/p>\n Take a look and see if you agree or disagree. Remember, this company Here is the basic issue as I see it:<\/p>\n All Henry and crew need to do is make sure that the new logo does not create any confusion in customer’s minds.<\/p>\n<\/blockquote>\n Whether it goes on a T-shirt or hot-air balloon is a secondary "Needs more cowbell? Sure!"<\/p>\n This online collaboration in front of the entire blogosphere is one Check out the shortlist<\/a> and see if they have a logo candidate that communicates BlogAds for you.<\/p>\n This exercise bears a lot of study for someone who is going into business for themselves. You will have to work out for yourself if brand identity is as important as the development and maintenance of the brand<\/a> itself.<\/p>\n Tag:branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" What must be really frustrating for the two or three people who took issue with Henry Copeland’s fast-track methodology is that they were voicing valid concerns! A logo design that will not scale without serious degradation or does not suit … Continue reading
\nhas become a success in spite of a logo that violates all conventional
\nrules of brand identity except one: The logo is truly the "maker’s mark" and
\nthere is five thousand years of agreement that the mark must let the
\ncustomer know who stands behind the product.<\/p>\n\n
\nissue. I am sure that the BlogAds team and the winning designer will
\nhandle these issues with a minimum of histrionics.<\/p>\n
\nhell of a way to shake down a design. Issues get immediate visibility,
\nbut it works best when you have someone who is confident enough to shut
\noff discussion when he has heard enough to make a decision.<\/p>\n