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Category Archives: Basic Business Concepts
Finding work at any age
Let me share a few basics with you. If you don’t have certain basic skills down cold, you are wasting your time pressing your suit and rewriting your resume.
The skills you need to find work at any age are real networking, prospecting, marketing yourself and setting expectations properly.
I have written several articles about finding work and have devoted Chapters 6 & 7 in Danger Quicksand – Have A Nice Day to this activity, but it requires certain skills that you can learn and which improve with use.
First of all, you learn what real networking is and you many hours every week prospecting for opportunities to provide services to someone. Prospecting for work is more a matter of keeping your eyes open for opportunities to use your skills to help someone out. Remember, they need to have a problem that they cannot handle easily before they will hire someone to handle it.
If you are self-employed, this is a constant activity and after the first few months it becomes as natural as breathing. I try to spend at least 8 hours a week finding new clients or developing new services to provide to existing clients.
Real networking is being interested in the other guy and finding out what he is doing and how it is going for him. Notice that I said, find out how it is going for him, not pitching your abilities to him. You must do this before asking if he needs help. He may need help badly, but it is best if he realizes it himself through a casual conversation with you.
If you have a "real job" in a big organization, you had better brush up on
these skills because you are going to need them desperately at some
time in the future. Big corporations are increasingly unstable fluid these days.
I guarantee that if you are over 40, you need to practice these
skills every week until you feel confident that you have at least one
job waiting in the wings if/when your current employer goes belly up or
decides that you are ballast that can be dropped overboard.
Don’t spend time complaining about the unfairness of it all, just get busy and find more work. Continue reading to find out more about how you can do it.
21st Century Sweatshop
In the 21st century, you can easily put in a grueling 10 hour work day without ever leaving your home. Sometimes the biggest problem is pacing yourself. You can get involved in solving a knotty design problem and work non-stop for hours on end. Interruptions are few and they come mostly from four-footed members of the family who are checking if its time to be fed again.
The availability of fresh air and sunshine does wonders for my peace of mind and my morale. Under these conditions I am able to produce more work for my clients now than I ever could in a cubicle farm or even in my own private corporate office.
At the same time, I can find time to have coffee with friends or clients on a moments notice, if I want to.
I make sure that I spend at least 20% of my time marketing my services or thinking up new services to exchange for income. The absence of forced commuting gives me two to three hours of extra time every day for work, study or relaxation.
As a self-employed entrepreneur, I have no corporate safety net, no corporate insurance, but I don’t have layers of inert or timid management to placate either.
When I was employed, even though I considered myself a top performer in
my particular area, I worried constantly about corporate changes that
would result in loss of income. The biggest discovery on leaving the
corporate world was realizing how illusory the corporate safety
actually was.
How much website do you need? – part 3
If this is the first time you have seen this topic, I suggest you might want to read part 1 and Part 2 first. This is a series of articles on getting results, not about convincing you to set up a website.
Do you need a website?
Maybe you don’t need a website at all. Just because everyone else you know has a website, doesn’t mean that your business needs one.
Here is a simple test. Where do your customers find out about things they haven’t bought before? What are the top three ways they find out about products like yours?
You say you have no idea? You might want to get busy and find out. If your customers do not use the Internet, you might be better off promoting yourself using alternative methods, like bus benches, or little ads in magazines, or ads in the local Pennysaver.
On the other hand, some of your top customers may be using the Internet to find other services and products in your geographic area and you should know why.
If you live in an area where new people are moving in at a good rate, the chances are that internet access is generally available and new people are notorious for searching on the Web for all sorts of services and supplies.
If you have an Internet presence, you get the first shot at these new people, sometimes even before they arrive. If you would like to learn more, continue reading.
How much website do you need? – part 2
Design for the results you need
There are a ton of beautiful websites which have been carefully constructed by skilled web designers and yet their owners are not getting the service or the results they expected.
There are some basic axioms about results: You have to specify what results you want beforehand. Then, you have to measure what you achieved or it is all guesswork.
Let’s take a look at the kind of website that needs to show current content to attract visitors. One of the best examples is the website for a restaurant. The owner wants to show off the unique features of the place, the menu, and upcoming events. When the website is first constructed, it usually does a great job in all three areas.
One month later, the menu and the list of events is out of date. Two months later, the site is up to date for a week and then the list of events and the menu is stale.
Over a period of a year, the website might actually present correct information for ten weeks out of fifty two. The website may be graphically interesting, but it is not useful as a source of information.
Whose fault is this? Not the web designer necessarily, he can only update the site when new information is available. The restaurant owner? Perhaps. She has many fish to fry and updating the website is not at the top of the list, even when a crisis-free moment actually occurs.
Updating the site requires writing copy and taking pictures, sending an email to the webmaster with the new information and specific remarks on what has to be deleted or revised.
The webmaster has to schedule the change and then do it. If he is really organized, he will send an email notifying the restaurant owner that the changes are made.
When the restaurant owner finally gets around to looking at the site again, she notices that one of the changes is not right and the cycle starts all over again. Two people are involved in a cycle that can take several days.
Doesn’t this remind you of what it took to write and send a letter in the pre-wordprocessing, pre-email days? This old-fashioned approach is no longer necessary with some of the web publishing tools that are now available.
To learn more:
Posted in Basic Business Concepts, Possibly Helpful Advice
Tagged Flash, website design
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