Category Archives: Basic Business Concepts

Moving out of your “comfort” zone – part 2

If you read my earlier post, you may already understand that a comfort zone can be a self-constructed trap. It is the mechanism you construct to avoid any exposure to events, ideas, and people who might cause you distress. It … Continue reading

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Moving out of your “comfort” zone

A "comfort zone" is a pattern of behavior that gives you a sense of security. It usually involves creating artificial boundaries to exclude any exposure to events, ideas, and people who might cause you distress. That certainly sounds like a … Continue reading

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Is avoiding failure a valid business and life strategy?

I was talking with a group the other day and I realized that many of their questions and concerns had to do with avoiding failure. It suddenly brought to mind a lifelong string of discussions with various people that had … Continue reading

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The Artisan’s Dilemma – part 2

The dilemma occurs when your wares finally begin to sell and you haven’t priced them at a level which allows you to continue selling them at that price. You feel wonderful that people like your work and are willing to pay for it, but you don’t know whether you can raise the price to give you enough profit to continue.

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