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Category Archives: Basic Business Concepts
You are not a commodity – Part 2
I said in my earlier post:
If you do not stand out from the crowd, you risk being considered a commodity. This has serious implications for the self-employed business person or artist.
My wife asked me a very good question about "standing out from the crowd" which is worth discussing before I go any further.
Gretchen has begun revitalizing herself as an artist after a twenty-year detour into industry. She is already attracting attention and has begun to exhibit her paintings and pastels in local galleries, but at the same time, she doesn’t consider that her work is that different from the works of more experienced artists in this area.
I am not sure I convinced her, but her work is readily distinguishable from the work of the other artists she paints with. To my eye, it is not so much a matter of technique as a matter of intention. No matter what she paints, I feel that she imbues each painting with a certain feeling of life. As her technique improves, she is able to elicit more emotional response from the viewer with less effort.
Once she figures out what she wants to accomplish, there will be no stopping her if she decides to pursue a career as a professional artist.
You are not a commodity – don’t act like one – Part 1
If you do not stand out from the crowd, you risk being considered a commodity. This has serious implications for the self-employed businessperson or artist.
Commodities are goods, services, or individuals that are virtually indistinguishable from others of the same type and are usually purchased or hired on the basis of price.
Gasoline, toilet paper, and kitty litter are three product examples that immediately come to mind. Bank cashiers, supermarket checkout clerks, and system administrators are treated as commodities because they are not hired because of their individuality, but because they are a known quantity at a convenient price.
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Coming ‘Round the Mountain
One of the unique pleasures of living and working in Floyd, VA is that I am continually being exposed to people with unconventional ideas and boundless enthusiasm.
One of the most stimulating people I know in this regard is Woody Crenshaw, owner of the Floyd Country Store, driving force behind ‘Round the Mountain: Southwest Virginia’s Artisan Network, and among other things, president of Crenshaw Lighting, in Floyd, Virginia.
Unlike many visionaries who radiate energy and charisma like a Klieg light, Woody’s low key approach is more like the quiet and irresistable force of nature that enables blades of grass to break through cement pavement.
He seems to accomplish whatever he sets his mind to, and that may be a result of his efforts on behalf of the greater good. When a person’s actions are designed to improve conditions for those living and working around him, it is hard to resist those actions.
It is almost as though a sympathetic magic exists which favors the bold and those who work to improve conditions in life.
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There is always a price for striking out in a new direction
One of the first things you learn about doing something new is that there are some people who will disapprove of the way you are doing it. These are "yesterday’s experts" who are threatened by the changes that you represent.
My good friend Fred First, bemoans the fact that a literary magazine and a book fair have recently turned him down because his excellent book was not produced by a "reputable publisher".
It makes me want to whack him up the side of his head because he still doesn’t get the fact that his work is valuable because of what he has written, not because of his publisher.
He seems to think that a "reputable" publisher’s name on a book is an imprimatur that means something to prospective book buyers. It only matters to literary critics and they don’t buy books!
Publishing houses do not set standards. They are desperately trying to defend their existing markets from incursions by self-published upstarts.