Category Archives: Basic Business Concepts

I went to an endodontist in Charlottesville yesterday to get a tooth worked on. Instead of getting a root canal, I spent much of the time lying in the dental chair explaining blogging to the dentist and his assistant.

Get the picture of me looking up at two masked faces with my arms waving excitedly as I explain the power of blogs to spread ideas and initiate relationships.

Their heads are bobbing and their voices rise as they interrupt each other to ask questions and to share comments about bloggers mentioned on TV. We had a good old time.

It was a pleasure to see people so clued in to the idea of citizen publishing. Few dentists blog at the moment, especially those specializing in endodontics, because their key relationships are developed with other professionals, who refer customers to them, not with the public.

However, professional relationships improve with exposure and we already know that a blog is one of the best ways to present yourself as a knowledgable and all-around good person, or bad person, whatever. The bottom line is that blogging communicates what kind of person you are better than almost any other form of media available today.

I hope that Dr Robert E Grover does begin blogging, because he is a cutting edge practitioner (no pun intended) who is both knowledgable and enthusiastic about his profession. He and his staff create a great user experience.

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My post, Blogging is not a zero-sum game was selected for the Presidents’ Day edition of Carnival of the Capitalists, the weekly round-up of business and economics blogs. This weeks edition of the Carnival of the Capitalists is hosted by … Continue reading →

While I have been writing about the the rat and maze behavior in cubicle farms, there are companies which are transporting themselves into another reality altogether. Working remotely was a distant dream for most of us just a few years … Continue reading →

Google Maps are amazing. They provide incredible detail and ease of use. I will probably never use any other mapping service again. There is a single search field in which you enter an address or whatever directions you care to … Continue reading →