Category Archives: Basic Business Concepts

Starbucks charges a pretty penny for wireless access and they are doing the competition an enormous favor. If you are not up to paying starbucks a $30 monthly fee for wireless access, you can expect to cough up $6.95 per day to check your email. (cough! cough!)

This makes it easy for other coffee shops and small restaurants to attract customers by offering free wireless access. Offering free wireless access can be the determining factor in staying competitive in a saturated market.

Any business that needs more customers should consider what would happen to sales if they offered free wireless access. They don’t always need to provide tables, all that is necessary are places to sit down or places to stand with a shelf to support a laptop.

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If you have been following this thread, you may have wondered why I devoted so much space to a couple of local businesses. It’s because they are examples of superior small business practices, and that’s what this weblog is really … Continue reading →

Verio is vying for bottom place in my list of ISPs to do business with. At one end of the company, they have friendly and helpful technical support people. At the other end of the company, they have people who … Continue reading →