Category Archives: Basic Business Concepts

Some companies still do not understand that customers talk about their experiences

I recently purchased some supplies from a company I have done business with for three years but after this experience I probably will never do business with them again. They sent me an email promising a 10% discount if the … Continue reading

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Stellar One goes the extra distance

This is a drive-thru window at the Stellar One Bank in Floyd, Virginia. It has all of the characteristics you would expect in an up and coming bank that is trying to create an outstanding customer experience. Take this window … Continue reading

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Life has been interfering with blogging again

In a down economy where income can drop drastically overnight, small business owners like myself have to go from production mode to full-on promotional activity.. All non-income generating activity gets put on hold. Blogging is an incredibly satisfying and rewarding … Continue reading

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Rule #1 in starting your own business – revised and updated

I have written so many articles about starting a business and striking off in new directions that I can't believe I failed to mention one of the most basic rules of them all when it comes to starting your own … Continue reading

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