Category Archives: Basic Business Concepts

Horizon Realty’s self-made PR nightmare

Posted on July 30, 2009 by David St Lawrence

When a customer complains about a moldy apartment to her 20 friends on Twitter, a rational response is to contact the customer and work out a solution. Amanda Bonnen posted this on Twitter May 12: "Who said sleeping in a … Continue reading →

Posted in Basic Business Concepts, Shooting yourself in the foot | Tagged , , , , , | Leave a comment

United Breaks Guitars – a public relations nightmare

Posted on July 13, 2009 by David St Lawrence

Customers who are mistreated can use the Internet and YouTube to make their unhappiness known. If they are as persuasive and entertaining as Dave Carroll, it can result in a viral campaign of enormous power. United Airlines is discovering that … Continue reading →

Posted in Basic Business Concepts, Shooting yourself in the foot | Tagged , , , , , | Leave a comment

Why does your customer do business with you?

Posted on May 18, 2009 by David St Lawrence

If you could adopt your customer's viewpoint of your business, would you be able to understand why that customer does business with you? If you learned the truth behind your success or lack of it, could you use that information … Continue reading →

Posted in Basic Business Concepts, Dealing with hard times, Micro-Business | Tagged , , , | Leave a comment

Quality of Life vs Gainful Employment

Posted on May 2, 2009 by David St Lawrence

I had hoped that I would have resolved this matter satisfactorily by this time in my life, but it appears that I still have many lessons to learn. The crux of the problem is that success in business seems to … Continue reading →

Posted in Basic Business Concepts, Doing What You Love | Tagged , , | Leave a comment