Tag Archives: technical quality

That question is shorthand for, "How good does the presentation have to be to make the desired impression on a prospective customer?"

Here is the short answer:

The technical quality of the presentation has to be good enough that it creates an emotional impact, but doesn’t get in the way of the message.

Any more than that and the presentation draws attention away from the message.

It can be overwhelming to make choices about the technology and the quality of the presentation that can be used to market your product on the Internet or anywhere else. If we start with the message to be communicated and the audience to be reached with this message, then the choices of technology and presentation quality are somewhat simplified.

If you spend time developing your message and your product to meet the needs of qualified buyers, your choices of marketing presentations will become clearer.

For specific examples on how this might apply, keep reading after the jump.

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