Category Archives: Weblog as Power Tool

Fred of ~Fragments fame posted this question from a friend who now publishes a periodic newsletter.

Newsletters, whether electronic or not are “push” type publishing. I have done email newsletters in the past and I stopped when I realized it is kind of a mini-spam. People may not complain because they are friends, but it is an enforced communication.

Weblogs, in contrast are “pull” type publishing. You post an essay and it is read by those who actually want to read it, WHEN they want to read it. Furthermore, your essay, once posted, will be available forever, or until your hosting company goes out of business, which will probably occur sooner. Your essay becomes part of the permanent references on the internet. You could become famous in your own lifetime… 🙂

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In my earlier post, Your Weblog – The Ultimate Power Tool, I did a quick fly-by on the vital subject of branding with this pithy, but unfairly brief statement:

If you understand branding, you can hold your audience and make it grow.

This is a totally true statement, but I need to provide additional information so you can act upon it.

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I made up a blogging business card some weeks ago because I got tired of writing my weblog URL on the back of my other business cards. This card has my name and the tagline Online Essays along with this URL and email address of choice.

In spite of the fact that I am “retired” and live way out in the countryside of south central Virginia, I talk to more people daily than I did while a senior program manager at Sun. As a secondary result of starting two businesses and a weblog, I have also become an inveterate networker.

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It dawned on me only a few days ago that a weblog is the most powerful tool available to a single individual. I am basing this on the fact that it provides almost unlimited multiplication of effort.

Through a weblog, a single individual can be connected to and can affect an almost unlimited number of other individuals. Yes, I am familiar with the power law distribution of readers to weblogs, but from a practical standpoint, your audience is limited only by the power of your intellect.

If you use it, and build with it, they will come.

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