Category Archives: Basic Business Concepts

Every Situation Is The Result Of A Series Of Intentions

If a person lives in a mansion on a lake, or in a tiny cabin in the woods, or in a cardboard box in an alley, they arrived in that condition through a series of intentions. If you care to … Continue reading

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Marketing Basics For the Self-Employed

Some very wise words from one of my favorite marketing people, Hugh MacLeod If you believe your own message, it’s easy. If you don’t, you’re screwed. It’s not about the product. It was never about the product. Good marketing is … Continue reading

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Enterprise Car Rental – developed a reputation for really bad service – But wait! There’s more!!

UPDATE 10/17/13 10:00 PM Posting on works wonders! I wrote a review there because I could not find anyone to email a complaint to in the Enterprise Rent a Car organization. One day after writing my story, I was … Continue reading

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Understanding Exchange

If you want anything in life you have to figure out how to create an exchange between yourself and someone else. It is really that simple. In order for an exchange to occur, you need to find out what the … Continue reading

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