Category Archives: Weblog as Power Tool

Emily Nussbaum analyzed high school journaling in the NY Times Magazine Sunday. I was expecting a boring and predictable mainstream media perspective on blogging, but her focus on high school students made this a worthwhile read. It provided a revealing view of a world which did not exist when I was agonizing my way through high school relationships.

In her article, My So-called Blog, she addresses the angst and the ecstasy of student blogging.

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I entered “Ripples” in Google tonight and got the surprise of my life. My weblog appeared at the top of the first page. I was #1 of 470,000 listings for Ripples!

Ripples
Ripples. In a category of its own – stable data for handling a turbulent world. Jan 05, 2004. An Irreverent View of Paradigm Shifts – Pt 2. … ripples.typepad.com/ – 92k – Cached – Similar pages [ More results from ripples.typepad.com ]

Clicking on “more results from ripples.typepad.com..” produced pages of listings from my weblog. I was absolutely shocked. The last time I had tried this, I showed up on page 10, where no one would ever find me.

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I have made some minor changes to this weblog so that it might be more useful to visitors. I have added three new categories; Books, Working For Others, and Weblog as Power Tool. I have also rearranged posts in all … Continue reading →

I applied the term “branding” recently to weblogs in order to describe the setting of expectations for visitors to a given site.

It is a term, unfortunately, which raised the hackles of some weblog writers, probably because they do not enjoy the idea of their particular oeuvre being viewed as part of a commercial transaction.

So, let us use another term, “reality”, which communicates the degree of agreement between two ends of a communication line. If I talk about salt and you know what salt is, we have agreement on what I mean.

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