Marketing Basics For the Self-Employed

unnamedSome very wise words from one of my favorite marketing people, Hugh MacLeod

If you believe your own message, it’s easy.

If you don’t, you’re screwed.

It’s not about the product.

It was never about the product.

Good marketing is just sharing something meaningful with the right person.

The rest will take care of itself.

This is the modern sale.

This is marketing, as it should be.

This entry was posted in Basic Business Concepts. Bookmark the permalink.

Leave a Reply

Your email address will not be published.

9 × = twenty seven

This site uses Akismet to reduce spam. Learn how your comment data is processed.