Fifteen Words or Less

It is easy to make something complicated. All it takes is a lack of confront. To cut through the clutter and grasp the core issues of something takes an ability to confront everything about the matter and assign importances appropriately.

Not too many people have that ability. Byron Alvey does. He distilled the essence of the entire Blog Business Summit in Seattle down to fifteen simple words.

The summit was billed as: Blog Business Summit: publish and prosper, which was an entirely logical approach. A lot of talented people attended and spoke of many things: ships, and shoes, and sealing wax, and cabbages…etc. 

Byron’s genius was to capture the days of discussion on marketing with blogs in one memorable, and accurate statement:

With apologies to blog books that have been published, being pitched, or otherwise in progress, here’s how to market with a blog in 15 words or less:

You blog, other blogs link to your blog, you link back, and Google loves that.

I agree completely. There are a million ways one can try to game the system, but writing things you care about which others find useful is a sure way to generate lots of interest over time. I wrote a comment to his post which I am reposting here:

The essential simplicity of this statement makes it hard to grasp for many people, so there will be a market for approximately 372 books on Blogging Protocol, Blogging Do’s and Don’ts, How-to-Blog books, When-to-Blog books, Should You Blog books, and Why Blogs are a Waste of Time Books.

Meanwhile, those of us who grasp the significance and raw power implicit in those fifteen words will be blogging away as though our financial futures depend on it.

It does.

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0 Responses to Fifteen Words or Less

  1. colleen says:

    Blogging for Dummies? Hey there was a spot on one of the network news stations tonight about bloggers who have gotten fired from their jobs when their bosses didn’t like what they wrote!

  2. When you blog, you have to take responsibility for what you say. We can say what we want, but we had better be prepared to clean up the mess afterwards, if we can’t back up what we said with facts.

    When you blog as a corporate employee and you expose things that were being deliberately hidden, you are playing the role of a whistleblower.

    I have written about this topic several times. Whistleblowers almost always get fired, even though they are telling the truth. It is not a role to take up lightly.

  3. I kept thinking, ‘Google, Google… why is that important?’ Then I finally keyed in on ‘writing things you care about… ‘.

    I blog because [first off I want to preserve a deeper image of me for my children and] I value the smart and thoughtful exchanges I continue to experience. These relationships would be far fewer without blogs. I am also observing that I grow (intellectually, professionally and socially) in the process. I am mentored and mentor.

    …will others find it useful? If you are passionate about it – how can they not? It seems that the very successful got that way not from pursuing riches but from pursuing their passions relentlessly.

    Will it pay financial rewards? I defer to my new found mentor… Thank you David.

  4. I agree fully, but would like to add that many bloggers– being writers and prefering to keep to themselves– tend to forget that you sometimes need to give potential readers a nudge. I’ve found the simple act of passing out 200 business cards a week brings me tons of new traffic. Only a small percentage of those 200 will ever look you up, but over the long haul it really helps.

    And then there are bloggers who are afraid to leave comments– a missed oppourtunity if there ever was a missed oppourtunity.

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