Fifteen Words or Less

It is easy to make something complicated. All it takes is a lack of confront. To cut through the clutter and grasp the core issues of something takes an ability to confront everything about the matter and assign importances appropriately.

Not too many people have that ability. Byron Alvey does. He distilled the essence of the entire Blog Business Summit in Seattle down to fifteen simple words.

The summit was billed as: Blog Business Summit: publish and prosper, which was an entirely logical approach. A lot of talented people attended and spoke of many things: ships, and shoes, and sealing wax, and cabbages…etc. 

Byron’s genius was to capture the days of discussion on marketing with blogs in one memorable, and accurate statement:

With apologies to blog books that have been published, being pitched, or otherwise in progress, here’s how to market with a blog in 15 words or less:

You blog, other blogs link to your blog, you link back, and Google loves that.

I agree completely. There are a million ways one can try to game the system, but writing things you care about which others find useful is a sure way to generate lots of interest over time. I wrote a comment to his post which I am reposting here:

The essential simplicity of this statement makes it hard to grasp for many people, so there will be a market for approximately 372 books on Blogging Protocol, Blogging Do’s and Don’ts, How-to-Blog books, When-to-Blog books, Should You Blog books, and Why Blogs are a Waste of Time Books.

Meanwhile, those of us who grasp the significance and raw power implicit in those fifteen words will be blogging away as though our financial futures depend on it.

It does.

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