Bob Bly has joined Yesterday’s Experts

It is a sad thing to see someone with obvious talent demonstrate to all and sundry that he does not understand what is happening in the world around him.

Bob Bly, a direct marketing guru of considerable reputation, seems to have joined that distinguished roster of experts like Ken Olsen and Thomas Jefferson who could not grasp the fact that technology had moved beyond their ability to understand it.

His article, Can Blogging Help Market Your Product in Direct Marketing News displays an amazing ignorance of blogging. It would appear that he has relied upon hearsay rather than upon direct inspection.

He confidently states: 

There are two major problems with blogging as a business-building tool.

The first is that most blogs I encounter are rambling, streams-of-consciousness musings about a topic of interest to the author, largely bereft of the practical, pithy tips that e-zines, Web sites and white papers offer.

This shows clearly that he has not read Adrants, What is your Brand MantraTom Peters or any of a score of excellent business weblogs which dispense invaluable information..

I am sure that he will get an earful of constructive criticism, now
that he has revealed his impending dinosaurhood, but he may choose,
like Dan Rather, to ignore the voices behind the curtain he has so
carefully erected.

I hope he doesn’t persist in his present course. We will know soon enough whether he does…

(Via Jennifer, who typifies the business blogger he might well emulate.)

UPDATE: Bob and I are already engaged in an email conversation.  If my perceptions are correct, he may be blogging circles around us before we know what’s happening. This promises to become an interesting evolution.  Nope! He is insists on remaining yesterday’s expert.

Update: 11/06/04 He has no intention of learning something new. He
is a nice guy, but does not understand that two-way communication
trumps continuous outflow when it comes to developing relationships. 

A late-breaking realization:

No single individual or group controls the blogosphere. Every
new talent that is assimilated changes what the blogosphere is capable

It’s a self-organizing, self-correcting publishing network – absolutely unthinkable a few years ago and it mutates continually.

It’s like something out of the old sci-fi novels…except that it is a good thing, only terrifying to Main Stream Media, or people stuck in the past.

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0 Responses to Bob Bly has joined Yesterday’s Experts

  1. Bill says:

    The science fiction writer Theodore Sturgeon once said, “90 percent of everything is crud.” I’ve always taken this to mean that there’s a lot of garbage out there but 10 percent is gold and that’s what you look and work for. I agree there are a lot of pointless blogs, but the same can be said for TV, newspapers and so on.

    It’s pretty easy to go out and find some bad blogs and make generalizations based on them. You need curiosity and an open mind to take the time to find the good ones. But it’s worth the effort, if only to avoid embarrassing yourself publicly by showing you don’t know what you’re talking about.

  2. Blue says:

    Wow. Obviously this guy knows little about the world of blogging. I’ve just started reading them regularly, and it was quite apparent he has not done his homework. Blogs may not be get-rich-quick schemes, but they do provide quite a lot of analysis, as well as new content – all worthy contributions to the collective knowledge on the internet.

    P.S. Thanks for the kind words concerning my blog!

  3. He will indeed remain yesterday’s expert, David, when change is happening all around him.

    As you succinctly pointed out in the comments you left on my blog: he needs to read blogs! Doesn’t look as though there’s much chance of his doing that, however.
    TITLE: Can Blogging Help Market Your Product?
    BLOG NAME: Online Business Journal
    DATE: 11/06/2004 04:32:20 PM
    Of course it can, if you understand how blogs work. What’s wise, however, is to keep your mouth firmly shut and not pronounce something to be virtually useless, until such time as you do.
    TITLE: A blog is not always a blog
    BLOG NAME: writelife
    DATE: 11/06/2004 02:13:55 PM
    I’m puzzled sometimes by the way in which people view blogs. I think they confuse blogging technology (instant publishing) and blogging history (journals, diaries) with what blogs are. But let’s look at that history – journals and diaries. In the

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