Shameless Exploitation in Pursuit of the Common Good

Paul Newman and A. E. Hotchner have written a book that aligns with everything I have written in the category of Doing What You Love. Every cubical dweller yearning to breathe free should read this book and take heed of what these two men have done.

Don’t be put off by their insouciant attitude, it is one of the keys to their success. Their light-hearted approach to producing all natural food products in the face of food industry tradition and vested commercial interests is a classic example of success against all odds. It bears much study and restudy.

They did things they thought were important and in doing this they contradicted commonly accepted principles for food manufacturing, marketing, advertising, and financing. In the last twenty years, they have donated their earnings, more than $150 million, to various charities.

Not content with turning the food industry on its ear, these two men decided to create camps for children with life-threatening diseases. This association of Hole-in-the-Wall-Gang camps now serves children in 31 different states in the US and 28 countries.

Read this book. Try Newman’s Own salad dressing. Both are good for you and offer good reading.

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