Can you turn your blog posts into cash?

Alan
As the Head Lemur reminded me yesterday, not everyone can handle both creating content and marketing it.    

We are all artists in one sense or other. As bloggers, some of us are pundit/commentators who entertain as well as enlighten. Just as artists wrestle with the issues of "being commercially successful" so do most bloggers. Do we stay "pure" or will we become probloggers?

We will only achieve financial viability when we discover that we are producing a needed and wanted product through feedback from our readers and we package it in a way that we generate cashflow without diluting our message.

Getting an exchange is a matter of deciding whether readers will pay for reading us or advertisers will pay for space on our weblogs.

Jane
One of my young blogging friends, Jane Chin, has found a way to repurpose her posts on several sites which carry ads. 

Jane is already making significant income from her blogs. She is a multitalented professional with many papers to her name and and is now leveraging the blogosphere to launch a new form of paid publishing.

I think it bodes well for the future of bloggers with something to say. We don’t have to write whole books anymore, we write post-sized fragments and generate income by placing them in online collections on ad-supported sites.

For example, the Head Lemur’s collection of excellent remodeling posts would make a fine "Remodeling Tips" site and would be a natural site for ads about tools, construction firms, remodeling services, etc. His dry humor would distinguish his site from the "commodity" remodeling sites.

If you have so much original content and good advice that you stand out from the crowd, it is just a matter of time before you have so much material accumulated that you come up with a way of packaging it for ease of access and getting advertiser support.

If you choose the advertisers as in the case of Blogads or direct rental of adspace, you have a potential source of income related to any new sites you generate.

If your main site covers many different areas of interest, you may not see an easy or aesthetic way to incorporate ads. The solution may be to put ads only on your special-purpose sites.

DarrenIf you want to see a truly amazing progression from quiet church blogger to "A" list problogger visit Darren Rouse and his many blogs. I have watched his progress from his early posts on LivingRoom to his current eminence as a problogger and he has set an example which almost anyone can follow.

On the other hand, most bloggers will look at these examples and set their own course for an entirely different destination.

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0 Responses to Can you turn your blog posts into cash?

  1. Jane Chin says:

    As technology becomes more accessible and changes, the way we access information and process knowledge will also change.

    Take publishing as an example. There’s something to be said about holding a hard copy of a book in your hand, but I’m seriously considering making my “alternative careers for scientists” book also available on a digital and interactive format, and maybe making limited runs of the print edition. I’m considering the ease of updating information and having a “living” online knowledgebase as well as the static book. (If I had my way, it would be purely digital so I save on printing costs!)

    I consider myself a novice at problogging and know I have a lot to learn. I always like to see other people’s success stories because I can learn from them 🙂

  2. Sean Pecor says:

    I know bloggers that generate thousands of dollars a month with Google AdSense on their blog. Even a blogger with, say, 100 visitors a day could likely $50/month from AdSense. Enough to pay for their ISP and hosting accounts, no doubt.

    Sean

  3. GBGames says:

    Actually, Sean, you bring timely news to me. I was under the impression that you would need tens of thousands of visitors a day to make any kind of income. I don’t have that kind of audience, but I have a few hundred. As I didn’t have any plans to depend on my blog for financial support, paying for hosting would be all that I need for now.

  4. Buffy says:

    Thanks for the links.

  5. zoom says:

    The Japanese girl is beautiful but the man at the top is scarry.

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