Tag Archives: self publishing

Do not believe in the trap of scarcity

Scarcity is an interesting trap. If somebody makes something "scarce", it can appear more valuable than it actually is. Your attention becomes riveted on the "scarcity" rather than looking for available alternatives. (This was written a few years ago and … Continue reading

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How much website do you need – part 4

You need to keep your content fresh and interesting

In my last article, I promised to discuss some options for keeping your website fresh and interesting, without spending a fortune on it.

This is probably the most reliable way of generating traffic and it is totally under your control. Website and weblog traffic waxes and wanes as the author shifts from writing new copy and stops writing or recycles old stories.

Fresh and original content is like gold. Fresh content with a slightly positive outlook is like fine gold.

Reading websites full of bad news and endless complaints is like subjecting yourself to a root canal. Who needs that?

Life is full of injustices and betrayals. Why wallow in them? Find a site that is doing something about injustices, etc. and you will find yourself being energized to help.

On the other hand, a site that makes you laugh or makes you think will bring you back time after time. It is also the most satisfying kind of website to create.

From the figures I’ve seen, most web surfers (70%) spends less than 30 seconds on a site and they are becoming more sophisticated every day. They are searching for specific information and they resent being sucked into a dead-end site full of links to other sites.

Too many sites seem to put attention on attracting traffic with provocative or misleading links. This is such a waste of time because the first view of the site reveals that the site does not live up to the visitor’s expectations.

In the first few seconds, the average visitor has already decided whether a site has original or canned material and is already moving their mouse to leave the site.

When a site has original material and it is presented in a readable fashion, the time spent by visitors increases dramatically.

Too many sites try to automate "original material" by posting feeds from other sites or press releases from publicists. They even showcase posts from other people’s weblogs as a come-on, but the rest of the page is covered with ads. This is a waste of electrons.

How to keep your website fresh and interesting

I would like to suggest that the best way to keep your website fresh and interesting is to get a website that you can manage yourself. This is very much a self-publishing activity and there is a lot of technology available to let you do this today. To find out more, continue reading.

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