Tag Archives: alternative marketing

If this is the first time you have seen this topic, I suggest you might want to read part 1 and Part 2 first. This is a series of articles on getting results, not about convincing you to set up a website.

Do you need a website?

Maybe you don’t need a website at all. Just because everyone else you know has a website, doesn’t mean that your business needs one.

Here is a simple test. Where do your customers find out about things they haven’t bought before? What are the top three ways they find out about products like yours?

You say you have no idea? You might want to get busy and find out. If your customers do not use the Internet, you might be better off promoting yourself using alternative methods, like bus benches, or little ads in magazines, or ads in the local Pennysaver.

On the other hand, some of your top customers may be using the Internet to find other services and products in your geographic area and you should know why.

If you live in an area where new people are moving in at a good rate, the chances are that internet access is generally available and new people are notorious for searching on the Web for all sorts of services and supplies.

If you have an Internet presence, you get the first shot at these new people, sometimes even before they arrive. If you would like to learn more, continue reading.

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