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Tag Archives: internet marketing
How much website do you need? – part 3
If this is the first time you have seen this topic, I suggest you might want to read part 1 and Part 2 first. This is a series of articles on getting results, not about convincing you to set up a website.
Do you need a website?
Maybe you don’t need a website at all. Just because everyone else you know has a website, doesn’t mean that your business needs one.
Here is a simple test. Where do your customers find out about things they haven’t bought before? What are the top three ways they find out about products like yours?
You say you have no idea? You might want to get busy and find out. If your customers do not use the Internet, you might be better off promoting yourself using alternative methods, like bus benches, or little ads in magazines, or ads in the local Pennysaver.
On the other hand, some of your top customers may be using the Internet to find other services and products in your geographic area and you should know why.
If you live in an area where new people are moving in at a good rate, the chances are that internet access is generally available and new people are notorious for searching on the Web for all sorts of services and supplies.
If you have an Internet presence, you get the first shot at these new people, sometimes even before they arrive. If you would like to learn more, continue reading.
How much website do you need? – 1st of a series
That question is shorthand for, "How good does the presentation have to be to make the desired impression on a prospective customer?"
Here is the short answer:
The technical quality of the presentation has to be good enough that it creates an emotional impact, but doesn’t get in the way of the message.
Any more than that and the presentation draws attention away from the message.
It can be overwhelming to make choices about the technology and the quality of the presentation that can be used to market your product on the Internet or anywhere else. If we start with the message to be communicated and the audience to be reached with this message, then the choices of technology and presentation quality are somewhat simplified.
If you spend time developing your message and your product to meet the needs of qualified buyers, your choices of marketing presentations will become clearer.
For specific examples on how this might apply, keep reading after the jump.